Why should mobile game developers release games in Arabic?

22 countries have Arabic as their official language, with Saudi Arabia, the United Arab Emirates, and Egypt being the most profitable in terms of game revenues. These countries account for the lion’s share of the Middle East and North Africa region, which includes 18 countries. In this blog, we will show you that the Arab market is one of the most interesting markets in terms of game revenues, as it approaches 6 billion dollars annually.

Some statistics:

• Saudi Arabia is the most lucrative Arabic-speaking market. It ranks 22nd in global game revenues, with 92% of players identifying as mobile game enthusiasts, particularly puzzles, which are the most popular in the Arabic-speaking market.
  
• The United Arab Emirates is the most spending country in the gaming industry, with the majority of the funds going to mobile games. 39% of UAE gamers prefer to spend on mobile games.

Localizing games into Arabic can provide an excellent opportunity to reach the fastest-growing gaming market. However, it must be done effectively so that your target audience can connect with your product in a genuine way. This includes linguistic, cultural, and technological considerations, all of which must be applied correctly.

Tamatem Games is the solution!

 Tamatem Games, the leading mobile game publisher in the Middle East and North Africa, offers game localization and publishing solutions. They have released over 50 games, resulting in 100 million downloads and 1 million active users per month.

Tamatem boasts a collection of the most popular Arabic-localized games, which have received high ratings and attracted a large audience while topping the charts on both the Android and Apple stores.

Examples of these successful titles include VIP Baloot, particularly popular in the Gulf Arab region and Saudi Arabia; Battle of Kings, a strategic game that drew players of all ages and genders; and Fashion Queen, a game popular among women and girls.

To learn more about the story of Tamatem, its games, and everything new about the world of mobile games, please visit Tamatem website!