MBC Media Solutions and LikeCard Sign Sponsorship and Advertising Agreement on SSC Channels

Riyadh, May 6, 2024: Mr. Ahmed bin Atallah Al Sahhaf, CEO of MBC Media Solutions (MMS), the commercial arm of MBC Group, and Mr. Ammar Al Soos, CEO of LikeCard for Information Technology, a leading provider of digital and gift cards, signed an advertising cooperation agreement across SSC channels and Shahid platform in the Middle East and North Africa (MENA) at MBC headquarters in the Al Safarat Quarter in Riyadh.

This agreement grants LikeCard sponsorship rights for major local and international football tournaments. LikeCard secures sponsorship of the live broadcast of the AFC Champions League, the strongest tournament in Asia, the King’s Cup of Champions; and the Saudi Super Cup. Additionally, LikeCard will obtain advertising space to reach fans in the ROSHN Professional League through SSC channels and the Shahid digital platform.

For his part, Al Sahhaf expressed his happiness with this agreement with an important sector that provides entertainment services and online shopping methods, indicating that these services come from their endeavour to reach the highest standards of quality and reach the audience and the target group through sponsorships and advertising spaces for the strongest global, regional and local tournaments. SSC channels are currently achieving high viewing rates and great interest from all age groups in the MENA region who are interested in the channel’s distinguished and strong content.

On the other hand, Mr. Ammar Al Soos, CEO of LikeCard, stated: “Such a partnership with MBC Media Solutions is a strategic step to strengthen our presence among football fans in the Kingdom, and we renew LikeCard’s commitment, a pioneer in prepaid gift cards in the Middle East, to continue providing the best for our customers and partners, with a focus on innovation and improving the user experience.”